keep it quilted
The toilet paper industry is often associated with potty humor and cartoon mascots. With Quilted Northern, we wanted to take a different approach.
In this campaign, we encouraged people to choose their toilet paper as thoughtfully as they choose home essentials, such as hand towels or scented candles.
We captured a heartfelt moment between a mother and her daughter in a beautifully designed midcentury bathroom.
racing heart
Cars spend more than 95% of their time in the garage. Not only is it terrible for the environment to build cars we barely even drive, but it’s also incredibly sad—for the car, of course.
This thought inspired me and a couple of friends to create a spec spot for Turo about a car dreaming of the open road and the life it never had.
The best part? Making a 1:36 spot simply because no one could force us into a 30-second format.
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live your code
Pernod Ricard and Código 1530 Tequila came to us to develop their first major campaign for the American market.
Inspired by the spiritual cowboy as our muse, we encouraged others to stay true to their heritage — their code — just as Código stays true to theirs.
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nothing to hide
As America’s most transparent wireless provider, Cricket Wireless refuses to hide ANYTHING about their prices. We decided it was time to show everyone else how good it feels to bare it all — literally. And, as a swede, of course, you find a way to get a good sauna moment in there…
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A TASTE OF TOKYO
In Spring 2025, Suntory will launch a new product in the American market—a Japanese-inspired cocktail called Maru-Hi.
We’ve crafted the very first campaign for this new product, featuring a bold visual style inspired by graphic Japanese novels. More to come soon!
audi
For two years, I was one of the main art directors at MUH-TAY-ZIK / HOF-FER (now VCCP), working with Audi’s social channels. I have been concepting and art directing shoots for new upcoming car models, creating tons of social posts in very little time, and helping Audi figure out who they are in a time where they are changing as a brand from being gas-powered to a more electric future.
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sonos
We helped Sonos launch their first portable speaker by showing how beautiful moments now become even better with the Sonos Roam. A toe-tapping 1970s Nigerian rock track plays as the ultimate energetic backdrop to the new Sonos era.
try Cricket
Switching to a new wireless carrier used to be a big and blind commitment. That’s until Cricket launched tryCricket, a free and easy trial of their nationwide 5G network.
How easy, you ask?
As easy as sinking a hole-in-one-from-2-inches-away-into-a-hole-that-is-100-times-bigger-than-it-should-be easy.
StubHub
The year to be the star of your own show! Yeah, we wished… A party pooper named Covid-19 canceled every event. However, this was the campaign:
StubHub wanted to excite people for the new year and all the events they wanted to attend. We created customized social posters that made our tribe leaders the star of their own tour. A lucky few even received a printed poster in the mail.