Código 1530 Tequila

Live Your Code


Pernod Ricard and Código 1530 Tequila came to us to develop their first major campaign for the American market. Inspired by the spiritual cowboy as our muse, we encouraged others to stay true to their heritage — their code — just as Código stays true to theirs.

The project included launching this a creative platform, with a new visual identity and unique creative for TV, social, outdoor, and in-store.

For generations, Código 1530 was known as "El Tequila Privado," a nameless tequila shared among Mexican families.
We highlight this story in our 15-second spot, The Nameless.

So what is this mysterious
code of Código 1530? It’s simple.
It’s the code of purity:
agave, water, and patience.